Screen Gems: Resident Evil (Series) Marketing

Resident Evil movies (In order) and the amount of money made, both in cinema and home purchases.

Resident Evil - $102, 441, 078
Resident Evil: Apocalypse - $129, 394, 835
Resident Evil: Extinction - $147, 717, 833
Resident Evil: Afterlife - $296, 221, 663

Resident Evil: Retribution - Yet to be released. Current budget 90 million dollars and currently in production; distribution by Screen Gems. Directed, written and produced by Paul W.S Anderson (Who has worked on all previous Resident Evil movies)

Resident Evil: Afterlife was the first in the film series to use IMax and 3D technology, using the fusion camera system developed my James Cameron for his movie "Avatar" and behind this technology, this fourth in the film series got the highest profit so far.


Marketing

Resident Evil - In march 2001 the official website was released online, in July 2001 the website was fully unlocked and featured images, plot information, character biographies and computer downloads. In December of the same year, a competition was announced for fans to design the movie poster to have a chance at it being the chosen design and used as the official movies poster.

Resident Evil: Apocalypse - Late 2003, the teaser trailer for the movie was leaked, titled "Regenerate" and took on the basic form of a TV advertisement and was originally viewed as such, becoming popular and can still be viewed online on sites like Youtube.



Around the same time, Milla Jovovich (The actress who plays the main character of the whole movie series, Alice) official website released several promotional images of her character.

Resident Evil: Extinction - A teaser trailer for this movie was released with the movie "Ghost Rider" an official website was created online in February 2007, a teaser poster was also leaked onto a fansite in may 2007 too. MySpace also uploaded different images of characters from the movie.

Types of films produced (Screen Gems)

Here is a list of movies that have been completed by Screen Gems.

A list of movies by Screen Gems aquired through Wikipedia

By far; the most popular genre of movie created by Screen Gems (Such as films like; Prom Night, The Resident Evil movies and Quarentine) Most of these movies have gained high acclaim by critics and most of the listed movies have succeeded well in terms of box-office and over all profit from DVD sales etc. there are a few exceptions to this however.

Screen Gems film budgets

Budgets


The budget for Screen Gems movies are considerably higher than the budgets for Warp Films; for obvious reasons. The following movies have the higher budgets of Screen Gems movies;

Underworld: Awakening - Had a Budget of $70 Million dollars and returned over $130 Million dollars.

Underworld: Evolution - Having a budget of $50 Million, over $111 Million was returned from box office.

Resident Evil: Extinction and Resident Evil: Apocalypse had budgets of $45 Million; with Extinction returning $147.7 Million at box office, with Apocalypse returning $129.3 Million.

Warp Films film budgets

Budgets


This is England had a budget of around £2,380, 00

Tyrannosaur had a budget of £750, 000

Submarine had a budget of £1.2 million

Donkey Punch had a budget had a budget of £500,000

History of Screen Gems

Screen Gems

Screen Gems originally started out in the year 1940 as an animation studio, which then changed in 1946. Screen Gems then became a television subsidiary in 1948 to 1974 which helped in TV shows such as; Dennis the menace, Top Cat and The Jetsons. It then became the speciality film studio of the modern day in 1999 to present.


On September 16, 2002, Columbia TriStar Television became Sony Pictures Television, while three years earlier, in 1999, Screen Gems was resurrected as a fourth specialty film producing arm of Sony's Columbia TriStar Motion Picture Group, after Sony Pictures Classics, Triumph Films and Destination Films. Screen Gems produces and releases "films that fall between the wide-release movies traditionally developed and distributed by Columbia Pictures and those released by Sony Pictures Classics." Many of its releases are of the horror, thriller, action, comedy and urban genres.


The most-successful Screen Gems film commercially as of November 2010 was "Resident Evil: Afterlife" which grossed $296,221,566 in international box office receipts.

History of Warp Films

Warp Films

Composed of Warp Records, Warp Films and Warp Music Videos & Commercials. It is based in London, England and Sheffield, with a further office now in Melbourne, Australia. Since its inception as a shop and record label in 1989, it has been a platform for innovative and boundary-breaking talent.

Warp Films was established by Warp Records founding partners Rob Mitchell & Steve Beckett. After the unfortunate death of Rob Mitchell in 2001, Beckett decided to continue with Warp Films and enlisted the expertise of Sheffield friend Mark Herbert (who had just produced the critically acclaimed first series of Peter Kay's "Phoenix Nights" for Channel 4) to run the company.

The first film Chris Morris' "My Wrongs #8245-8249 & 117" was shot in 2002.
It won the award for Best Short Film at the 2003 BAFTA’s and became the first short film DVD single in the UK market.

Warp Films biggest success to date came with Shane Meadows’ This Is England; the story of Shaun, a boy who is adopted by a local skinhead gang after his father is killed in the Falklands war. Since its release in early 2007 it has gained many awards including the Best Film at the British Independent Films Awards, the Special Jury Prize at the Rome Film Festival and Best British Film at the BAFTAs.

Screen Gems basic information

The screen Gems Logo

Screen Gems is an American movie production company and subsidiary company of Sony Pictures Entertainment's Columbia TriStar Motion Picture Group that has served several different purposes for its parent companies over the decades since its incorporation.


List of films byScreen Gems; 


.Resident Evil
.Underworld
.Boogeyman
.The exorcism of Emily Rose
.Prom Night
.Quarantine


Resident Evil: Afterlife

Director - Paul W.S Anderson
Produced by - Paul W.S Anderson
Written by - Paul W.S Anderson
Based on the popular video game series "Resident Evil"
Distributed by - Screen Gems
Budget - Around 60 million dollars
Box office - 296.2 million dollars

The two previous Resident evil movies were also very successful. "Resident Evil" - The first in the series, with a budget of $33,000,000 (estimated) made $17,707,106 (USA) in it's opening weekend. With "Resident Evil: Apocalypse" with a budget of $45,000,000 (estimated) made $23,036,273 (USA) in it's opening weekend.